Browsing Tag
Indian Advertising Industry
3 posts
From Streaming to Strategy: PubMatic and RunnTV Expand India’s Connected-TV Advertising Options
India’s connected-TV advertising market is gaining another route to premium streaming audiences. Advertising technology company PubMatic and streaming…
From Streaming to Strategy: PubMatic and RunnTV Expand India’s Connected TV Advertising Options
India’s connected TV advertising market is gaining another route to premium streaming audiences. Advertising technology company PubMatic and…
The In-House Shift: Why Brands Are Building Their Own Advertising Teams Instead of Outsourcing Everything
The Agency Model Is Changing For decades, advertising agencies were the primary partners businesses turned to for campaign…