Small Agencies, Bigger Ambitions: AAAI Launches INDIE Council to Strengthen India’s Advertising Industry
India’s independent advertising agencies are getting a new platform to address some of their biggest challenges, from access…
From Streaming to Strategy: PubMatic and RunnTV Expand India’s Connected-TV Advertising Options
India’s connected-TV advertising market is gaining another route to premium streaming audiences. Advertising technology company PubMatic and streaming…
From Streaming to Strategy: PubMatic and RunnTV Expand India’s Connected TV Advertising Options
India’s connected TV advertising market is gaining another route to premium streaming audiences. Advertising technology company PubMatic and…
ASCI Flags 60 Nutraceutical Ads Over Unsupported Health Claims in India
Health Advertising Faces Fresh Scrutiny India’s health and wellness advertising industry is facing renewed scrutiny after the Advertising…
Philosophy Brand Solutions Enters India With an AI Enabled Creative and Strategy Offering
A New Agency Joins India’s Competitive Advertising Market India’s advertising industry has a new entrant as Philosophy Brand…
ChatGPT Ads Expands Across Asia as AI Advertising Enters a New Phase
A New Opportunity for Advertisers Advertising is entering a new phase as artificial intelligence changes how consumers discover…
Beyond the Brand Logo: How Employee Advocacy Is Creating a New Marketing Channel
When Employees Become the Brand’s Voice For years, companies have invested in advertising campaigns, influencer partnerships and corporate…
The Discount Trap: How Brands Can Drive Sales Without Sacrificing Profits
When Every Sale Comes at a Cost Discounts have become a familiar feature of modern marketing. From festive…
Test Before You Invest: How Experimentation Is Changing Advertising Strategy
The End of Marketing Guesswork Why does one advertisement generate sales while another struggles to attract attention? Is…
Design for Everyone: Why Accessibility Is Becoming an Advertising Essential
The Audience Brands Cannot Afford to Ignore Advertising is designed to capture attention, communicate a message and encourage…