Browsing Tag
Brand Marketing
5 posts
Beyond the Brand Logo: How Employee Advocacy Is Creating a New Marketing Channel
When Employees Become the Brand’s Voice For years, companies have invested in advertising campaigns, influencer partnerships and corporate…
The Store Is the New Media House: How Retailers Are Building Advertising Businesses in India
When Retailers Become Publishers Retailers have traditionally competed on product selection, pricing, convenience and customer service. Today, many…
India’s New Prime Time: How Connected TV Is Rewriting the Advertising Playbook
The Biggest Screen Is Going Digital Television advertising is entering a new phase in India. While traditional television…
The New Digital Shelf: How Quick Commerce Apps Are Turning Into Advertising Powerhouses in India
When Shopping Apps Become Media Platforms A consumer opens a shopping app to order milk, snacks or skincare…
The In-House Shift: Why Brands Are Building Their Own Advertising Teams Instead of Outsourcing Everything
The Agency Model Is Changing For decades, advertising agencies were the primary partners businesses turned to for campaign…