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Industry Trends
28 posts
Small Agencies, Bigger Ambitions: AAAI Launches INDIE Council to Strengthen India’s Advertising Industry
India’s independent advertising agencies are getting a new platform to address some of their biggest challenges, from access…
Beyond the Brand Logo: How Employee Advocacy Is Creating a New Marketing Channel
When Employees Become the Brand’s Voice For years, companies have invested in advertising campaigns, influencer partnerships and corporate…
Beyond the Click: How Commerce-Driven Advertising Is Changing India’s Marketing Industry
Advertising Moves Closer to the Sale For years, digital advertising focused on attracting attention through impressions, clicks, video…
Marketing Beyond the Sale: Why Customer Retention Deserves a Bigger Budget
The Race for New Customers Marketing teams often focus on acquiring new customers. Campaigns are designed to generate…
When Content Becomes Advertising: Why Transparency Is the New Currency of Brand Trust
The Blurring Line Between Content and Commerce A product recommendation from a creator, a sponsored video presented as…
The Store Is the New Media House: How Retailers Are Building Advertising Businesses in India
When Retailers Become Publishers Retailers have traditionally competed on product selection, pricing, convenience and customer service. Today, many…
From Chat to Checkout: How WhatsApp Is Becoming a Powerful Marketing Channel in India
The New Front Door to Customers For Indian businesses, the customer journey increasingly begins with a conversation. A…
The Sound of Sales: How Digital Audio Is Opening a New Advertising Channel in India
Advertising Beyond the Screen Not every advertising opportunity requires a screen. From morning commutes and gym sessions to…
India’s New Prime Time: How Connected TV Is Rewriting the Advertising Playbook
The Biggest Screen Is Going Digital Television advertising is entering a new phase in India. While traditional television…
Beyond the Metros: How Regional Creators Are Reshaping India’s Advertising Market
The New Faces of Brand Influence India’s advertising landscape is expanding beyond the familiar creator hubs of Mumbai,…