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Explainers
15 posts
The Hidden Tricks Behind the Click: India’s New Crackdown on Dark Patterns
India’s digital advertising and e-commerce ecosystem is facing growing scrutiny over a practice that can influence consumers without…
From Hidden Claims to Influencer Ads: 12 ASCI Rules Indian Advertisers Often Get Wrong
India’s advertising industry operates under a detailed framework designed to ensure that marketing communication is truthful, responsible and…
Behind the Brand Name: How India Draws the Line on Surrogate Advertising
Surrogate advertising has long occupied a complicated space in India’s marketing industry. When direct promotion of certain products…
Why Indian CMOs Are Rebuilding Their Marketing Playbook With Media Mix Modelling
Media Mix Modelling (MMM) is making a strong comeback in the marketing world as Indian companies look for…
Ads Where Shoppers Buy: Inside India’s Fast-Rising Retail Media Economy
Retail media is rapidly becoming one of the most important parts of India’s digital advertising ecosystem. As millions…