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Campaign Playbooks
15 posts
BoAt’s Marketing Playbook: How a Cable Brand Became a Lifestyle Label
From durable charging cables to celebrity-backed earbuds, boAt built a consumer electronics identity around music, youth culture, affordable…
CRED’s Advertising: Genius Brand Building or the Most Expensive Joke in Indian Marketing?
From Rahul Dravid’s viral outburst to celebrity-filled IPL campaigns, CRED has rewritten the rules of Indian advertising. But…
Zomato vs Swiggy: The Marketing War, Decoded
From witty push notifications and meme-worthy campaigns to cricket-season promotions, India’s two food-delivery giants are fighting for more…
Fevicol’s Advertising Playbook: Why a Glue Brand Makes India’s Funniest Ads
How Pidilite turned an everyday adhesive into an advertising icon through humour, cultural insight and one remarkably consistent…
Amul’s Topical Ads: How One Brand Ran the World’s Longest Advertising Campaign
Few advertising campaigns have remained relevant across generations. Amul’s topical advertisements have done so by turning everyday news…