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Industry Trends
28 posts
Beyond Cricket: How Kabaddi, Football, Chess and Esports Are Expanding India’s Sponsorship Market
A Bigger Playing Field for Brands Cricket remains the centre of India’s sports business, but the country’s sponsorship…
Why Every Indian Brand Suddenly Has a Podcast
From founder conversations and expert interviews to branded video shows, Indian companies are exploring podcasts as a way…
Regional Language Advertising in India: Where the Real Growth Is
India’s next advertising opportunity is not simply about reaching more people. It is about speaking to them in…
The Creator Economy in India: How Much Influencers Actually Earn
From Instagram Reels and YouTube videos to brand partnerships, affiliate links and paid communities, India’s creator economy offers…
The Economics of an Indian Advertising Agency, Explained
Behind every memorable campaign is a business that must manage salaries, client fees, production budgets, payment delays and…
AI in Indian Advertising: What’s Actually Being Used vs What’s Being Announced
Artificial intelligence is changing how Indian advertising campaigns are planned, produced and delivered. But behind the excitement around…
The In-House Creative Revolution: Why Indian Brands Are Building Their Own Advertising Teams
From social media content and product launches to influencer campaigns and digital storytelling, Indian brands are rethinking who…
Why Global Advertising Holding Companies Keep Losing India Accounts to Independents
As Indian brands demand faster decisions, sharper cultural insights and measurable business results, independent agencies are finding opportunities…