Finding the internet’s best ads for you.
Good Brand Ads is where 150K+ people and 50M+ views come to see the advertising worth looking at on our Instagram community — and to find out what is actually going on in the business behind it.
We do two things.
On Instagram, we post the work: the campaign everyone is arguing about, the billboard that was smarter than it needed to be, the packaging joke that ran all week. Shown, not explained to death.
In Brand Briefing, our daily newsletter, we cover the industry — everything that moved in brands, advertising and marketing that day, in about two minutes.
What’s in Brand Briefing, every weekday
- The Big Brief. The one story in brands and advertising that genuinely matters that day, with the reason it matters.
- Top Briefs. Everything else worth knowing, a line each.
- Brand Moves. Launches, mandate wins, account shifts, appointments.
- Social Watch. What is changing on the platforms, and in how brands get discovered.
- Campaign Spot. One campaign, taken apart: what they did, and why it works.
Who reads and follows us –
Marketers and brand managers. Agency planners, strategists and creatives. Founders who still run their own marketing. And students who would rather learn the craft from work running this week than from a case study written in 2014.
What we believe –
Most advertising commentary is one of two things: a screenshot with no thinking attached, or two thousand words nobody finishes. Good work deserves the middle — show it, then say the one true thing about why it landed.
We also think Indian advertising is under-documented relative to how good it has become. A great deal of the most inventive commercial work in the world is currently being made for Indian consumers, and most of it gets a day of attention and then disappears. We keep the record.
Who publishes it
Good Brand Ads is published by BCC Media Network, an Indian digital media company that builds and operates its own media brands across brands and advertising, startups, technology, business and entertainment.
The ads, daily. The industry, in two minutes.
Work with Good Brand Ads
You are reaching the people who commission advertising, not only the people who consume it — marketers, agency teams and founders who sign off on budget.
Formats
- In-feed posts and Reels. Your work, in the feed 157,000 people already follow for exactly this. We get 50M+ monthly views on Instagram
- Presenting sponsorship of Brand Briefing. Your name on the daily brief.
- Campaign Spot. A full breakdown of your campaign, written the way we write every other one — and marked as sponsored.
- Network launch coverage. Distribution across BCC Media Network’s brand and business properties.